Do Your Online Customers Think They’re Cool?

Many of our dealers use Cars.com, among other third party online lead sources.

One of the reasons they’re successful is they’ve figured out the online shopper (see photo).

Notice the “air of invincibility” and the “cool determination.”

They’re “savvy” and they have “swagger,” with “plenty of backbone.”

But is all of that really true?

It doesn’t matter: they want to be recognized as having those things and dealt with accordingly.

If you don’t, they will “disappear you” from their inbox before you can say “Sorry, I underestimated your need to be treated with resp-“

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