Are Online Shoppers Making Faces At You?

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You can’t see their face when they’re shopping you, but you can imagine it:
 
Skepticism.
 
It ain’t pretty.
 

Luckily, there’s a cure:

Transparency.

Let them see through you and your process and you’ll reap the rewards.

As the best informed-consumers of the modern era, they’re already doing it to you anyway.

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