You’re familiar with hybrid vehicles.
Ever heard of a hybrid Car Guy or Gal?
They exist, and they’re usually quite powerful. You may even know one.
The dictionary says a hybrid is any offspring resulting from the mating of two genetically distinct individuals…
Not really applicable here.
A hybrid vehicle, according to Wikipedia, is one that uses two or more distinct power sources to move the engine.
Now we’re getting warmer.
Two powerful forces in the car business: Internet Managers and computer geeks.
So what do you get when you cross an Internet Manager with a computer geek?
He’s the Internet Manager who had a previous life as a software programmer (the hybrid) for Disney and other large corporations…
…and he saw a great need for speed (and style and overall quality) for internet quoting, so he created a program that would enable him to respond quickly and effortlessly to quote requests in a way that got maximum response.
You can always tell when you’re using a program that was developed by a car person… and you can definitely tell when you’re not. Guess what Internet Managers say when they test-drive SalesCatcher?
And to come full circle, let me go ahead and answer the question: “What do you get when you cross an Internet Manager…?”
Answer: Don’t. Ever. Cross. An. Internet. Manager.