Everyone’s familiar with the little game where you tack on the words “in bed” to the message in your fortune cookie.
Successful car sales works the same way… except you’ll use different words (regardless of your past four-poster successes).
For this game, you’ll add on “Better Than Your Competitor.”
Let’s try. What’s the first rule of sales?
Know Your Product.
So now we have: Know Your Product… Better Than Your Competitor.
What’s the second rule of sales?
Know Your Customer… Better Than Your Competitor.
Third? Sell Yourself… Better Than Your Competitor Does.
Fourth? Believe In Your Product… Better Than Your Competitor.
And so on. We could do this all day, but if you’re like me, you just got a sudden case of the munchies and need a “me” break.
Now, for those of you who went back and inserted “in bed” after the rules of sales? No harm done, all in good fun… but you’ll just give yourself needless anxiety if you combined the two add-ons. Seriously, competition is only for sports and the work place…