The Online Shopper Code Has Been Cracked, Part 1


The rookie internet manager will think online shoppers just want the lowest price

That’s why they call them rookies

They haven’t cracked the code yet


All things being equal? Of course they will take the lower price. Who wouldn’t?

But… all things are not equal

Your competitor is better than you


Or you are better than your competitor

Which is true? Who is better?

The Internet Managers who have cracked the code – the ones who get it – rise to the top


Some are naturals at the process; some of us have to work at it harder

But it gets easier when you know the universal truths (backed by sales numbers that don’t lie)

And it’s as plain as the nose on your face – or more likely, your customer’s


This week, Part 2


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