The rookie internet manager will think online shoppers just want the lowest price
That’s why they call them rookies
They haven’t cracked the code yet
All things being equal? Of course they will take the lower price. Who wouldn’t?
But… all things are not equal
Your competitor is better than you
Or you are better than your competitor
Which is true? Who is better?
The Internet Managers who have cracked the code – the ones who get it – rise to the top
Some are naturals at the process; some of us have to work at it harder
But it gets easier when you know the universal truths (backed by sales numbers that don’t lie)
And it’s as plain as the nose on your face – or more likely, your customer’s
This week, Part 2