They say there is nothing new under the sun
And that nothing can surprise us anymore in this internet age of instant information
But information is not wisdom
“We are drowing in information, but starved for knowledge.” – John Naisbilt
On the surface, wisdom can look banal, old-fashioned, cliche, and irrelvant to the instant gratification mindset we easily slip in and out of as easily as we move through a web browser
So the answer is to review the fundamentals of human interaction
But do it slower, deeper
And the same information we’ve passed over a thousand times
Will absorb meaningfully
A greater respect for our customer develops
(We will also have it for ourself)
That will better enable us to help them make the purchase they want to make
“Let the game come to you.” – Phil Jackson
People around you won’t know why your numbers are going up
You could tell them, but they frequently won’t hear
Deeply enough
“Before enlightment, chop wood, carry water
After enlightenment, chop wood, carry water” – Zen saying
Trust that you have enough information
Allow it to seed, take root, and grow into wisdom
And the needle will move on its own
And yet, along the way, remember to never take yourself too seriously