To buy a car from your competitor.
That’s not something to joke about.
You can tell me “your mama” jokes, make fun of my football team or even my bald spot
Because that is hilarious.
Not hilarious ha-ha, but because it’s a relief from the stress.
I did all the right things, like responding to their quote request quickly; I put together a real quote using the locater to find the least expensive option that met their minimum requirements; I gave them a transparent pricing breakdown showing their discounts; I made sure it look better than my competitors; I worked hard on the follow-ups; I moved the needle in the right direction.
So the best answer to: Why did the customer cross the road?…
“Because he was coming to buy a car from me.”