We Got Rated

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An actual email we received today from one of our GM’s:

“Stanley,

My guys seem to be using the system more all the time. Is there a report somewhere I can run to view utlization by salesperson? Or can you run one and send it to me?

Also we added 3 new salespeople. I need (login) ID’s for _____, _______, and ________.”

(Of course, we showed them where the report could be found on the SalesCatcher menu bar, under Miscellaneous.)

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Okay, maybe we felt more like this:

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Which Internet Managers Are Lazy?

Morpheus

I’d be lazy about running locates too if it took me 20-30 minutes* to put together a decent quote!

The heck with that, I’d just quote a car on my lot, even if it had an option package that raised the price $1200 over what my competitors will quote – you can’t win them all, right?

Wonka

And I certainly don’t want to think about the fact that the shopper might have ultimately bought my car with the option package if I could have just gotten them on my lot.

Because it’s just too much trouble to cobble together a quote.

Caesar

I’m not an HTML expert.

A lot of my photos have too many bytes** and get stuck in spam – what am I supposed to do about that?

Baby

If I only had a TOOL that could just GLANCE at an invoice and IMMEDIATELY transform it into a handsome-looking quote in two seconds flat!* THEN you could call me lazy!***

* SalesCatcher’s proprietary software takes 5 seconds to create a quote from an invoice just by using “Copy and Paste.”

** SC’s “On-the-Fly” Image Resizing feature ensures bytes are reduced. Many dealers therefore use SC to create their email blasts as well.

*** Most Internet Managers are not lazy, they just don’t know how easy quoting can be with SalesCatcher, especially with locates.

Simply

My Big Fish Story

bigfish1I admit, I was excited to receive this particular email. It was a confirmation to demo SalesCatcher to one of the biggest auto groups in the country.

Obviously, this would be a good get. I suddenly had visions of SalesCatcher being in all their stores overnight, greatly improving our bottom line, and when their sales spiked as a result, they would buy us out and make us millionaires.

So am I currently writing this from my new mansion in Beverly Hills?

Read on.

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Going in, I thought I had a good enough chance. I had already been assured by two of their regional managers that our product was a superior quoting tool to their current system (which I easily verified through some mystery shopping). But because “corporate” makes all the decisions, these managers weren’t even allowed to sample it for a free 14-day trial in any of their stores.

So Thursday arrived (March 28th, 2013 to be exact). Although we were in different time zones, our webcams put us in the same room, as did his ability to see my computer desktop on his computer.fishing_rev

I appreciated the fact that he had invited two associates to join him – the more the merrier. After I was introduced to these pleasant gentlemen and we had a round of making fun of their ridiculously long titles, I began the demonstration.

All was going well, particularly when I showed them SalesCatcher’s unique ability to make a quote out of an invoice in 5 seconds by just using the “copy and paste” functions (I always swell with pride over this). lake-trout-girl

But a few minutes in, I noticed something strange: they weren’t asking the questions that general managers and internet directors usually ask. So either they weren’t interested from the get-go, or they were coming from a totally different place.

When I was finished, I was grateful that he didn’t take long to say “no.” Even though I was deflated, at least he ripped the band-aid off quickly.

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It was what he said next that caused me to temporarily forget my sudden case of mild depression: that regardless of what their stores were currently putting out as quotes, those will all change because they have something similar to SalesCatcher “in the works” now and that it would be rolled out at some future date. big-fish-got-away-vancouver

Then it dawned on me that maybe, just maybe… IT guys in charge of this very function for their auto group would be the last people to make me a millionaire (my fantasy) by buying SalesCatcher outright. Or anything close to that. If that’s the case, I still didn’t waste their time: I don’t think they minded seeing the currently available cutting edge technology we’ve perfected over the last three years.

He said one more thing: that SalesCatcher is excellent for individual stores or smaller groups who don’t have millions of dollars to pour into developing tools… like SalesCatcher.gante pesce biggest fishes fish  world pesce enorme gigante big fishes of the ocean of the sea big fish of the world best monster trophy record monde mongolia

I believe him. Their loss (no SalesCatcher for them!) is everyone else’s gain (free trial too!).

So in the end, we can still continue bringing dealers’ quotes into the 21st century one by one, and I didn’t have to lie about the big fish that got away because I still have a pretty good story to tell.

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