The Other Dodge

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Quote requests from online shoppers are common enough, but have you heard of a “No-Quote Request?”

That’s when a salesperson responds… with NO QUOTE!

In other words: Ask, and you shall not receive.

Really?! Who still does this in 2013 when we all go online first to buy anything?

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True story: some dealers believe they can get more business by dodging shopper’s quote requests.

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They don’t think shoppers know they’re getting the runaround when the salesperson answers with: “Well, before I can get you a price, I need to get some more blah blah information…”

What the shopper hears is something like, “Say there, pardner! What’s an attractive and smart person like you wanting a price fer? Dontcha know that’s a bad idea?! Well sure! Now that I’ve set you straight, why don’t you come on down and we’ll see if we can’t rustle up some of that new car smell for ya! <wink>”

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OR they’ll try to slide this one by: an AUTOMATED response that tries SO HARD to sound human. “Here is your price!* It’s not the actual price* because I’m a machine that’s trying not to get my dealer sued. I can’t verify reality or any real* information. Just a range* at best. Also, if you included a color preference or trim request, I couldn’t identify that information and skipped it.” A rude near-human, is more like it.

In-The-Market-Shoppers see right through these dodges, like it was an email from a “prince” who needs money deposited into a bank account right away so you can share millions with him later.

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Move these quote requests forward and get more buyers on your lot today with SalesCatcher. The test drive is free, and the low month-to-month will make you smile. 888-319-1276

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