You Just Got Better Looking

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Your photo on the quote puts the online car shopper at ease by putting a (friendly) face to the car buying process.

It helps them find you on the lot so they don’t “accidentally” buy a car from one of your co-workers.

Now your photo is much clearer on SalesCatcher quotes, and yet it’s still able to get through spam filters (along with the photos of the car we include).

Which will help you sell more cars, making you better looking to your boss.

baby smilingKeep smiling.

Introducing OptimalQuote, by SalesCatcher

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SalesCatcher + Chrome Data = OptimalQuote

What’s added? Best Cash Offers, Best Finance Offers, Incentive Lists and Targeted Programs appear automatically on the SalesCatcher quote.

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What else? A Full Virtual Window Sticker with the standard and optional equipment that’s VIN-Specific.

All to turn more casual shoppers into qualified leads.

Which will cause more victory dances at your dealership.

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Call Scott at 714-912-9714  to make it happen (call before 11/13/13 for a special introductory offer) and let us help you achieve your sales goals so you can be this guy:

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…metaphorically speaking.

 

You Know What They Say About…

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First order of business: here’s the video proof of the elusive 3-second quote: http://tinyurl.com/ljxndwk

If you read the post about how one of the biggest auto groups in the, ahem, nation told me they were trying to come up with their own version of the SalesCatcher quoting tool…

…you’d probably think it’s too expensive for you (nope, it’s priced for the little guy)

…you probably assumed there’s a long term contract (nope, none)

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…you probably thought we wouldn’t have a 14 day free trial (yes, we want you to take it for 14 days because we know it only takes a day or two to get addicted to it – that’s why we don’t need no stinking contracts)the_know_it_all_boggle

…you probably think there’s no way our 2-minute demo could surprise you with something new (the Taylor Method has transformed quoting like Google transformed search, and yes, you have to see it to believe it)

…you probably should at least SEE what the **** SalesCatcher does, if not just to find out what one of the nation’s biggest auto groups is spending untold $$ and scrambling to catch up to us (what did you assume **** meant? Heck, thank you)

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714-912-9714 is how to reach us.

My Big Fish Story

bigfish1I admit, I was excited to receive this particular email. It was a confirmation to demo SalesCatcher to one of the biggest auto groups in the country.

Obviously, this would be a good get. I suddenly had visions of SalesCatcher being in all their stores overnight, greatly improving our bottom line, and when their sales spiked as a result, they would buy us out and make us millionaires.

So am I currently writing this from my new mansion in Beverly Hills?

Read on.

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Going in, I thought I had a good enough chance. I had already been assured by two of their regional managers that our product was a superior quoting tool to their current system (which I easily verified through some mystery shopping). But because “corporate” makes all the decisions, these managers weren’t even allowed to sample it for a free 14-day trial in any of their stores.

So Thursday arrived (March 28th, 2013 to be exact). Although we were in different time zones, our webcams put us in the same room, as did his ability to see my computer desktop on his computer.fishing_rev

I appreciated the fact that he had invited two associates to join him – the more the merrier. After I was introduced to these pleasant gentlemen and we had a round of making fun of their ridiculously long titles, I began the demonstration.

All was going well, particularly when I showed them SalesCatcher’s unique ability to make a quote out of an invoice in 5 seconds by just using the “copy and paste” functions (I always swell with pride over this). lake-trout-girl

But a few minutes in, I noticed something strange: they weren’t asking the questions that general managers and internet directors usually ask. So either they weren’t interested from the get-go, or they were coming from a totally different place.

When I was finished, I was grateful that he didn’t take long to say “no.” Even though I was deflated, at least he ripped the band-aid off quickly.

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It was what he said next that caused me to temporarily forget my sudden case of mild depression: that regardless of what their stores were currently putting out as quotes, those will all change because they have something similar to SalesCatcher “in the works” now and that it would be rolled out at some future date. big-fish-got-away-vancouver

Then it dawned on me that maybe, just maybe… IT guys in charge of this very function for their auto group would be the last people to make me a millionaire (my fantasy) by buying SalesCatcher outright. Or anything close to that. If that’s the case, I still didn’t waste their time: I don’t think they minded seeing the currently available cutting edge technology we’ve perfected over the last three years.

He said one more thing: that SalesCatcher is excellent for individual stores or smaller groups who don’t have millions of dollars to pour into developing tools… like SalesCatcher.gante pesce biggest fishes fish  world pesce enorme gigante big fishes of the ocean of the sea big fish of the world best monster trophy record monde mongolia

I believe him. Their loss (no SalesCatcher for them!) is everyone else’s gain (free trial too!).

So in the end, we can still continue bringing dealers’ quotes into the 21st century one by one, and I didn’t have to lie about the big fish that got away because I still have a pretty good story to tell.

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SC5 Release

I am extremely happy to announce the beta release of version 5, which we call sc5. This release includes

  • quoting from inventory as well as invoice/locate sheet
  • S.M.A.R.T templates . A single temiplate that is intelligent and changes itself based on the actions you perform. You no longer need to select a template for a used car quote vs. a new car quote. With S.M.A.R.T. you select a used car to quote and the template morphs itself into a used car template displaying mileage, engine descriotion, etc.; items your customers want to see when shopping for a used vehicle. Change that vehicle to a new car and S.M.A.R.T. morphs itself into a new car template displaying rebates, MSRP etc.
  • On-the-Fly image resizing to help insure your email gets through your customers spam filter(s). Also a utility to show you the SPAM score for any email you send out – even from your CRM.
  • Personal user image support, making it easier to add your photo, scanned signature, QR codes, etc. to any quote.