You Just Got Better Looking

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Your photo on the quote puts the online car shopper at ease by putting a (friendly) face to the car buying process.

It helps them find you on the lot so they don’t “accidentally” buy a car from one of your co-workers.

Now your photo is much clearer on SalesCatcher quotes, and yet it’s still able to get through spam filters (along with the photos of the car we include).

Which will help you sell more cars, making you better looking to your boss.

baby smilingKeep smiling.

You Know What They Say About…

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First order of business: here’s the video proof of the elusive 3-second quote: http://tinyurl.com/ljxndwk

If you read the post about how one of the biggest auto groups in the, ahem, nation told me they were trying to come up with their own version of the SalesCatcher quoting tool…

…you’d probably think it’s too expensive for you (nope, it’s priced for the little guy)

…you probably assumed there’s a long term contract (nope, none)

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…you probably thought we wouldn’t have a 14 day free trial (yes, we want you to take it for 14 days because we know it only takes a day or two to get addicted to it – that’s why we don’t need no stinking contracts)the_know_it_all_boggle

…you probably think there’s no way our 2-minute demo could surprise you with something new (the Taylor Method has transformed quoting like Google transformed search, and yes, you have to see it to believe it)

…you probably should at least SEE what the **** SalesCatcher does, if not just to find out what one of the nation’s biggest auto groups is spending untold $$ and scrambling to catch up to us (what did you assume **** meant? Heck, thank you)

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714-912-9714 is how to reach us.

The Other Dodge

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Quote requests from online shoppers are common enough, but have you heard of a “No-Quote Request?”

That’s when a salesperson responds… with NO QUOTE!

In other words: Ask, and you shall not receive.

Really?! Who still does this in 2013 when we all go online first to buy anything?

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True story: some dealers believe they can get more business by dodging shopper’s quote requests.

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They don’t think shoppers know they’re getting the runaround when the salesperson answers with: “Well, before I can get you a price, I need to get some more blah blah information…”

What the shopper hears is something like, “Say there, pardner! What’s an attractive and smart person like you wanting a price fer? Dontcha know that’s a bad idea?! Well sure! Now that I’ve set you straight, why don’t you come on down and we’ll see if we can’t rustle up some of that new car smell for ya! <wink>”

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OR they’ll try to slide this one by: an AUTOMATED response that tries SO HARD to sound human. “Here is your price!* It’s not the actual price* because I’m a machine that’s trying not to get my dealer sued. I can’t verify reality or any real* information. Just a range* at best. Also, if you included a color preference or trim request, I couldn’t identify that information and skipped it.” A rude near-human, is more like it.

In-The-Market-Shoppers see right through these dodges, like it was an email from a “prince” who needs money deposited into a bank account right away so you can share millions with him later.

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Move these quote requests forward and get more buyers on your lot today with SalesCatcher. The test drive is free, and the low month-to-month will make you smile. 888-319-1276

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The Universe Gave Us Car Salespeople

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Awesome video testament to the best in the business.

http://www.youtube.com/watch?feature=player_embedded&v=PAACjJ20-G0

The Customer Code Has Been Cracked, Part 2

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They say there is nothing new under the sun

And that nothing can surprise us anymore in this internet age of instant information

But information is not wisdom

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“We are drowing in information, but starved for knowledge.”  – John Naisbilt

On the surface, wisdom can look banal, old-fashioned, cliche, and irrelvant to the instant gratification mindset we easily slip in and out of as easily as we move through a web browser

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So the answer is to review the fundamentals of human interaction

But do it slower, deeper

And the same information we’ve passed over a thousand times

Will absorb meaningfully

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A greater respect for our customer develops

(We will also have it for ourself)

That will better enable us to help them make the purchase they want to make

“Let the game come to you.”  – Phil Jackson

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People around you won’t know why your numbers are going up

You could tell them, but they frequently won’t hear

Deeply enough

“Before enlightment, chop wood, carry water

After enlightenment, chop wood, carry water”  – Zen saying

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Trust that you have enough information

Allow it to seed, take root, and grow into wisdom

And the needle will move on its own

And yet, along the way, remember to never take yourself too seriously

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You’re Getting Warmer

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In warm weather or cold weather, we can count on being mystery-shopped in our business almost every day.

However, it can still be disconcerting to get a report card on our performance. “You mean, that whole experience was a lie?! Oh, look, I got an ‘A.'”

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One of our clients sent us a report recently that was done by the manufacturer. They scored 10/10 on the quote portion using SalesCatcher.

The part I’m most proud of? “TONE OF EMAIL RESPONSE: WARM & CORDIAL; EXPRESSES APPRECIATION FOR YOUR SALES INQUIRY” (the best possible answer).

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What this means is that somehow we figured out how to convey warmth and appreciation in addition to (and not despite) the bells and whistles like the high-resolution photos of the inventory vehicles; the ability to change the color of the car; a link for the shopper to send you a text message right from the quote itself; exact price of the car with no asterisks, with discounts and rebates; a link that opens an equipment list; etc.

If you think SalesCatcher could net you more sales (like it’s doing for everyone else) and you want to call me at 714-912-9714 for references or a free demo, you’re getting warmer…

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